How PMT Digital Built a 45K-Follower Social Media Presence for a San Antonio Bar
Case Study | PMT Digital helped The Dog Co. Icehouse grow from a new brand to more than 45,000 social media followers in just 12 months. The dog-friendly beer garden, food truck park, and live music venue in San Antonio, TX generated more than 4.9 million combined views across its social media channels. Through Instagram marketing, TikTok content strategy, themed event promotion, and mascot-driven brand storytelling, PMT Digital helped build one of San Antonio’s most engaged local venue accounts.
Results: How PMT Digital Grew The Dog Co. Icehouse to 45,000 Social Media Followers in 12 Months
Instagram & TikTok Results: Follower Growth, Views, and Engagement Breakdown
In under 12 months, PMT Digital grew The Dog Co. Icehouse’s social media presence to a combined 45,000 followers across Instagram and TikTok. On Instagram, the brand reached 26,200 followers and generated 3.1 million total views. The account averaged more than 8,000 daily viewers. On TikTok, The Dog Co. grew to 13,100 followers and generated 1.8 million total views. This growth was driven by PMT Digital’s strategy of consistent publishing, trend-aligned short-form video, themed event promotion, and authentic community storytelling. The content was designed specifically to connect with San Antonio’s bar, nightlife, and entertainment audience.
Popular Content
PMT Digital creates high-performing social media content designed for reach, engagement, and brand awareness. Our top-performing posts have generated over 1.3M views and 48.8K likes, showcasing our ability to create viral, audience-driven content that performs across platforms.
Popular Content
PMT Digital creates high-performing social media content designed for reach, engagement, and brand awareness. Our top-performing posts have generated over 1.3M views and 48.8K likes, showcasing our ability to create viral, audience-driven content that performs across platforms.
PMT Digital’s Social Media Strategy for The Dog Co. Icehouse
Event-Driven Content Strategy: How Themed Nights Built Community and Drove Foot Traffic
PMT Digital built The Dog Co.’s content strategy around themed event nights that tapped into pop culture and community interests. By promoting unique experiences, including Bad Bunny Loteria Nights, Taylor Swift Loteria Nights, volleyball tournaments, and Run Club Wednesdays, The Dog Co. Icehouse stood out from typical San Antonio bar promotions and established itself as a go-to destination for locals seeking community-driven nights out.
This event-first approach encouraged repeat visits, built lasting loyalty, and sustained week-over-week engagement growth across Instagram and TikTok. The strategy helped PMT Digital grow The Dog Co.’s combined social following to 45,000 in under 12 months.
PMT Digital’s Social Media Strategy for The Dog Co. Icehouse
Event-Driven Content Strategy: How Themed Nights Built Community and Drove Foot Traffic
PMT Digital built The Dog Co.’s content strategy around themed event nights that tapped into pop culture and community interests. By promoting unique experiences, including Bad Bunny Loteria Nights, Taylor Swift Loteria Nights, volleyball tournaments, and Run Club Wednesdays, The Dog Co. Icehouse stood out from typical San Antonio bar promotions and established itself as a go-to destination for locals seeking community-driven nights out.
This event-first approach encouraged repeat visits, built lasting loyalty, and sustained week-over-week engagement growth across Instagram and TikTok. The strategy helped PMT Digital grow The Dog Co.’s combined social following to 45,000 in under 12 months.
Doxie: The Dog Co.’s Original Brand Mascot, Designed & Animated by PMT Digital
PMT Digital created Doxie, an original animated dog mascot character became the face of The Dog Co. Icehouse’s social media presence and brand identity.
Doxie: The Dog Co.’s Original Brand Mascot, Designed & Animated by PMT Digital
PMT Digital created Doxie, an original animated dog mascot character became the face of The Dog Co. Icehouse’s social media presence and brand identity.
Doxie is a Texas cowboy-styled dachshund character designed by PMT Digital to serve as The Dog Co.’s recurring brand mascot across social media graphics, animated event promotions, and video content. The character appears in illustrated social posts, fully animated reels, and event-specific scenes — including a 4th of July Weiner Race animation set against the San Antonio skyline. Doxie gives The Dog Co.’s content a distinctive, recognizable visual identity that separates it from every other bar and venue account in San Antonio.
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