See how PMT Digital's social media and video strategy helped MHC New Braunfels reach 3.6 million views in 12 months across TikTok, YouTube, and Facebook. Real results, real strategy. Virtual property tours in Texas by PMT Digital. Viral real estate social media in Texas by PMT Digital. Social media with millions of views by PMT Digital.

How PMT Digital Drove 3.6M Views for a Manufactured Home Dealer 

Case Study | This New Braunfels marketing case study shows how PMT Digital helped MHC New Braunfels generate over 3.6 million views in 12 months. We used a strategic content plan across TikTok, YouTube, and Facebook. Our approach increased reach, boosted engagement, and delivered measurable results across strategy, platform performance, and top-performing content.

Results at a Glance

Over 12 months, PMT Digital helped MHC New Braunfels generate 3.6+ million views through strategic social media marketing across TikTok, YouTube, and Facebook.

TikTok alone drove 2.03 million views. The top-performing video reached 1.7 million views with 65,300 likes. Facebook delivered 1.51 million views. This growth was achieved through a consistent short-form and long-form video content strategy targeting first-time homebuyers in the San Antonio metro area.

Real estate photography in Texas by PMT Digital.

Results at a Glance

Over 12 months, PMT Digital helped MHC New Braunfels generate 3.6+ million views through strategic social media marketing across TikTok, YouTube, and Facebook.

TikTok alone drove 2.03 million views. The top-performing video reached 1.7 million views with 65,300 likes. Facebook delivered 1.51 million views. This growth was achieved through a consistent short-form and long-form video content strategy targeting first-time homebuyers in the San Antonio metro area.

Real estate photography in Texas by PMT Digital.

How PMT Digital Reached 3.6 Million People for MHC New Braunfels in 12 Months

Over the past 12 months, MHC New Braunfels generated more than 3.6 million views across TikTok, YouTube, and Facebook. As a result, it became one of the most-viewed manufactured home dealers in Texas on social media.

How PMT Digital Reached 3.6 Million People for MHC New Braunfels in 12 Months

Over the past 12 months, MHC New Braunfels generated more than 3.6 million views across TikTok, YouTube, and Facebook. As a result, it became one of the most-viewed manufactured home dealers in Texas on social media.

Over the past 12 months, PMT Digital’s social media marketing strategy drove significant growth for MHC New Braunfels across every major platform. TikTok was the top-performing channel, delivering 2.03 million views over the year and 53,930 views in a single month. Short-form videos, including manufactured home tours, down payment breakdowns, and financing explainers consistently resonated with first-time buyers searching for affordable housing in the San Antonio and New Braunfels area.

Real estate photography in Texas by PMT Digital. Social Media marketing and management for viral content by PMT Digital.
YouTube & Facebook Results: How Long-Form Video Built Trust with Manufactured Home Buyers

PMT Digital’s YouTube and Facebook strategy played a critical supporting role alongside TikTok. On YouTube, long-form home walkthroughs and financing guides generated 134,820 views over 12 months and 24,150 views this month. We educate buyers at a deeper level of purchase intent. On Facebook, community-focused content and local visibility drove 1.51 million views over the year and 145,130 views this month, keeping MHC New Braunfels consistently in front of families exploring manufactured homeownership in the New Braunfels and San Antonio area.

Together, these results demonstrate how a balanced social media marketing strategy, combining TikTok short-form video, YouTube long-form education, and Facebook community content. We help home dealers drive measurable growth, expand their audience, and stay visible to homebuyers in competitive local markets.

YouTube & Facebook Results: How Long-Form Video Built Trust with Manufactured Home Buyers

PMT Digital’s YouTube and Facebook strategy played a critical supporting role alongside TikTok. On YouTube, long-form home walkthroughs and financing guides generated 134,820 views over 12 months and 24,150 views this month. We educate buyers at a deeper level of purchase intent. On Facebook, community-focused content and local visibility drove 1.51 million views over the year and 145,130 views this month, keeping MHC New Braunfels consistently in front of families exploring manufactured homeownership in the New Braunfels and San Antonio area.

Together, these results demonstrate how a balanced social media marketing strategy, combining TikTok short-form video, YouTube long-form education, and Facebook community content. We help home dealers drive measurable growth, expand their audience, and stay visible to homebuyers in competitive local markets.

Top-Performing Social Media Content for MHC New Braunfels

1.7M Views
1.6M Views
935K Views
605K Views
1.7M Views | 65.3K Likes
1.6M Views | 14.3K Likes
935K Views |26.5K Likes
605K Views | 10.3K Likes

PMT Digital’s Social Media Strategy for Manufactured Home Dealers

The foundation of PMT Digital’s strategy for MHC New Braunfels was a consistent flow of photo and video content for TikTok, YouTube, and Facebook, to serve the buyer’s journey. PMT Digital balanced two content pillars: educational content and trend-driven content.

PMT Digital’s Social Media Strategy for Manufactured Home Dealers

The foundation of PMT Digital’s strategy for MHC New Braunfels was a consistent flow of photo and video content for TikTok, YouTube, and Facebook, to serve the buyer’s journey.

PMT Digital balanced two content pillars: educational content and trend-driven content. This dual approach allowed MHCNB to educate first-time manufactured home buyers while staying visible in fast-moving social feeds. The result was a sustained increase in organic reach, consistent engagement growth, and brand awareness among families actively exploring affordable homeownership in South-Central Texas.

Real estate photography in Texas by PMT Digital. Social Media marketing and management for viral content by PMT Digital.
Real estate photography in Texas by PMT Digital. Social Media marketing and management for viral content by PMT Digital.

PMT Digital helped MHC New Braunfels reach over 3.6 million views in 12 months across TikTok, YouTube, and Facebook. TikTok generated 2.03 million views. The top single video reached 1.7 million views with 65,300 likes. Facebook delivered 1.51 million views and YouTube contributed 134,820 views through long-form educational content.

Short-form TikTok videos featuring manufactured home tours, down payment breakdowns, and price reveals consistently outperformed other content formats. The top video — a manufactured home tour — reached 1.7 million views. Content addressing buyer affordability concerns, such as “What’s the 5% down payment on this home?”, drove some of the highest engagement rates.

Yes. PMT Digital is a San Antonio-based social media and video marketing agency with proven results in the manufactured and modular home industry. The MHC New Braunfels campaign is one example of the agency’s work driving organic reach, engagement, and brand visibility for home dealers across Texas.

The 3.6 million view milestone was reached over a 12-month period. TikTok drove the fastest growth, with a single video reaching 1.7 million views. Monthly TikTok views consistently exceeded 50,000, while Facebook monthly views exceeded 145,000 — demonstrating compounding results from a sustained content strategy rather than a single viral moment.

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